A website is your identity to the world, especially for websites of law firms. It is a series of web pages and related material or content known by a specific domain name and hosted on at least one web server. Collectively, all publicly accessible websites constitute the World Wide Web (www). There are also private websites that can only be viewed on a private network, such as a firm’s internal website. Websites are usually dedicated to a specific subject or function, such as attorneys or law firms.
A digital web presence enables material such as documents, photographs, and videos to be viewed online. There are several reasons why attorneys and law firms need a representative website:
• To educate potential clients about services you’re offering,
• To represent your law firm online
• To facilitate communication with different departments, or to offer and provide services online.
• By adding a link of your website next to your social network profile, you increase the chances of attracting potential clients, interested parties, or can interact with like-minded people.
Ace Legal Marketing has been assisting lawyers and law firms to build a web presence that is “outstanding” – in one term. We deliver innovative customer-specific website solutions, and our deep in-house project management experience ensures that when a project goes live, it’s on schedule and budget.
Comfortable navigation: We design your site so that prospective clients can browse your content at their leisure and know exactly where to go at any time if they wish to contact you.
Authoritative header: We make your law firm’s logo and other brand insignia shine so that it is embedded into the minds of your audience.
Action-ready landing pages: Our landing pages are conversion-optimized for law firms.
Establish your trust: We highlight the best reviews posted about your practice on your site so that prospective clients can be assured of your quality
SEO-ready: We optimize your site with keywords and other whitehat SEO tools to ensure you capture your local market.
Ace Legal Marketing deals solely with law firms as we understand them. We have been providing marketing solutions to Law Firms and Lawyers since 2016. We stay strictly up to date with the latest digital marketing technology, our solutions are always amongst the most innovative and effective. Ace Legal Marketing strives to provide law firms with digital marketing solutions that set the standard.
“We are very pleased with the work Ace Legal Marketing did on our website. We are regularly getting
positive feedback from clients and colleagues about our new website”
“I wanted to send you a special thank you for all your fantastic work with web development along with
content writing, and SEO . We 're extremely happy with your service”
Stage 1. Collecting information: Purpose, Primary Goals, and Target Audience
This phase, the phase of researching and learning, defines how the following steps will look like. The most important thing to consider at this point is to get a better understanding of your future website purposes, the primary goals you wish to achieve, and the target audience you want to draw to your website. This step of the website development process helps to establish the right approach for managing projects related to law firms or attorneys.
Step 2. Planning: Sitemap and Wireframe Creation
At this stage of the website development process, the developer creates the data that allows a client to evaluate how the entire site will be. The sitemap is created based on the information collected in the previous stage. The sitemap will define the connections between the critical areas of your website. This representation will help explain how functional the final product would be. It can show you the “connection” between the various pages of a website, so if it starts from the main page, you can judge how easy it is for the end-user to find the required information or service. The key reason behind the sitemap development is to create a user-friendly and easy to navigate website. The sitemap helps a client to understand how the inner structure of a website looks like.
Stage 3. Design: Layouts, Review, and Approval Process
During the design process, the website takes shape. All the visual material, such as pictures and videos, is generated at this stage. Yet again, all the data that was collected during the first stage is essential. The client and target market are kept in mind when we work on a design.
The website layout is the product of a designer ‘s job. It may be a graphic drawing or an actual graphic template. The primary purpose of the design is to represent the information structure, illustrate the content, and show the basic functionality. Layouts include colors, logos, photographs and can provide a general impression of the potential website.
After that, clients will check the layout and give us feedback. If the client is not sure about any aspects of the design, we can change the layout and send it back to our client. This process will be repeated until our client is fully happy.
Stage 4. Creating and compiling the content
Content writing and compilation usually overlap with other stages of website development. At this point, it is vital to write the message you ‘d like to convey to the clients of your website and incorporate call-to-action. Content writing often includes the development of capturing headlines, text editing, writing new text, compiling the current document, etc., which takes time and effort. It is easier when all website information is given before or during website development.
Step 5. Coding
At this point, we start designing the website itself. Graphic elements that have been developed during the previous stages can be used to create an actual website. Typically, the home page is created first, and then all sub-pages are added, according to the website hierarchy that was previously generated in the form of a sitemap. Frameworks and CMS should be introduced to ensure that the system can manage the installation and set-up smoothly.
All web page elements built during mock-up and layout development should be developed and checked. Therefore, special features and interactivity will be included. A thorough understanding of the website development technology that we’re going to use is crucial.
Another major step is SEO (Search Engine Optimization). SEO is the optimization of website elements (e.g., title, definition, keyword) that can help the site gain higher rankings in the search engines. And, once again, valid code is pretty relevant for SEO.
Step 6. Testing, Review, and Launch
Testing is certainly the most routine part of a process. Every single connection should be checked to make sure that there are no broken ones among them. We check every form, every script, run a spell-checking program to find potential typos.
Once we review and re-check the website, it’s time to upload it to a server. An FTP (File Transfer Protocol) program is used for that purpose. After the files’ deployment, we run yet another, final check to make sure that all your files have been configured correctly.
Stage 7. Maintenance: Opinion Control and Constant Updating
What’s important to note is that a website is more of a service. It’s not just enough to “deliver” a website to a client. We always make sure that everything works well, and everyone is happy. Lastly, we are always willing to make adjustments in any situation.
The feedback mechanism added to the website helps us to identify any potential problems the end-users face. The highest priority mission, in this situation, is to address the issue as soon as we can.
Another important thing is keeping the website up to date. We use CMS, for daily updates to avoid vulnerabilities and reduce security risks.