04 Jan Utilize 5 Online Marketing Tools To Generate More Online Leads
Overview of Online Marketing
Let’s discover five top online marketing tools that will help lawyers and law firms to generate more online leads:
- Email Marketing
- Social Media Marketing
- Electronic Newsletters
- Content Marketing
- Search Engine Marketing
1. Email Marketing:
This is the most profitable channel for any law firm. The ABA survey says that 41% of respondents use it.
In general, lawyers like email marketing because they can track and analyze their performance. If the blast generates a lack-lust response, it can improve the open rate just as simple as switching the subject line up and sending it out a second time.
So, what if you didn’t build an email database? You can easily create one in an Excel spreadsheet by entering information on business cards from people you meet during networking events or trade shows.
Are you planning a business event like an open house anytime soon? Take a line to let your prospects and clients know.
Our next proposal might surprise you. If your audience is 55 years of age and older, follow your marketing campaign directly by mail. Here’s why this ABA Marketing Survey, which we mentioned earlier, is the third most popular form of lawyer marketing that 19% of survey respondents use.
Moreover, experience has shown that while baby boomers actually have and actively use smartphones, they regularly check their mailboxes. Some do it every day!
2. Social Media Marketing:
Social media is a smarter way to connect with clients, as social media dramatically influences today’s society.
Facebook is rapidly becoming the most popular online marketing channel for businesses. The ABA (American Bar Association) reports that social media marketing comes in second after the usage of email marketing at 30 percent among law firms across the board.
Social media is for building contacts and establishing relationships. People will not like to be associated with you if you are only a salesperson. The basic rule is, 80 percent of your content should be educational, instructional, and entertaining, and 20% of your content should be promotional.
It is crucial with online marketing to respond to relevant visitor comments. This implies you are paying attention to what they are saying.
So, if a client compliments you or your firm, show gratitude. If a client has a problem, offer a public acknowledgment of it, then privately correct the error.
It is an excellent platform to solicit testimonials as people share experiences on social media.
By sending informative and regularly-updated newsletters to clients and prospects, you can maintain ongoing contact with them. This content is mainly informational and educational in nature. Don’t be a salesperson.
Find a routine that best suits you, then stick to it. And if an unexpected moment comes up, you can inform your readers via a quick email.
Most people should appreciate this because keeping people in the loop will make them feel important.
4. Content Marketing:
Content marketing is the opposite of traditional marketing; it is done over the internet, rather than calling and selling.
This is another tactic to capture the interest of potential clients.
Your goals should be to provide people with answers that solve their problems. This can help grow your law firm and turn existing clients into those who refer others to your firm.
Another technique you can use in marketing content is to promote the success rates of your content. By establishing success for your firm, you will gain the other clients’ attention because your success is unique.
5. Search Engine Marketing:
Search engine optimization, pay-per-click, and Search Engine Marketing are three parts of search engine marketing (PPC). During SEM, you will take paid advertising to get website traffic.
PPC works by paying companies like Google and Bing each time the ad is clicked on.
This is the primary objective of this online advertising medium.
Now that you know about the five online marketing tools, are you prepared to launch an online marketing campaign and enjoy the benefit?.
It requires resources, which makes it a difficult task and difficult to accomplish.
Or, you can hire a marketing partner to expand your brand visibility with clients through leading responses.
We ensure that you get only quality leads from your campaign, not spam. With a leading response system, it enables you to serve your clients and grow your practice.