Web consultants will agree on several basics that should be part of every new law firm website initiative. These include the following: a design that inspires users, a user experience that is intuitive, an architecture that supports SEO, and clear messaging. Although these might be difficult...
Is your website font dressed up or dressed down for business? [caption id="attachment_18325" align="aligncenter" width="612"] [/caption] When it comes to the use of website fonts, I suspect that most professional service firms fall in the middle. The use of typography on a website to convey a brand...
We all know the importance of having a well-structured website. But simply having the site up and running is not enough. Regularly updating and maintaining your site is crucial to ensuring that your site is running at full capacity. [caption id="attachment_18215" align="aligncenter" width="612"] [/caption] Just like cars,...
[caption id="attachment_18212" align="aligncenter" width="612"] [/caption] First, you need to identify goals for your new website and align those with your existing one. This will highlight where some of the gaps are and how your current website is failing your law firm and the lawyers as a...
[caption id="attachment_18209" align="aligncenter" width="612"] [/caption] What should you do with alternate domain names? Have you purchased not just one domain, but multiple domains, perhaps even hundreds? Maybe you have the best direct match domain ever – yourcity-injury-lawyer.com or something even snazzier. Perhaps you want to take advantage...
[caption id="attachment_18206" align="aligncenter" width="300"] [/caption] Take Advantage of You Thank You & Confirmation Pages You have now received a contact form, great! Did you use the opportunity to help impress your potential client? Or did you simply state: “Thank you for contacting our firm, we will be in...
Thought-leader and legal marketing expert Molly Porter wrote about the curated blogging platform that LinkedIn introduced to spotlight industry thought-leaders and how that may have a profound effect on law firm content marketing strategies. One provocative idea that she shares is that LinkedIn’s changes may eventually...
Create the Ideal Practice Area Pages for Your Firm Practice area pages present a valuable opportunity to speak to your potential clients about what you do, why you do it, and how you can help them. A well-designed practice area page will help you to connect...
The term “ping-pong effect" describes a website behavior that moves visitors away from the attorney-bio or practice area and to some other section of the website (like the “publications” section). Here’s how it occurs: Someone visits an attorney’s bio, or a practice area section, to...
[caption id="attachment_18155" align="aligncenter" width="612"] [/caption] Crafting Title Tags that Render Results When we launch a new website – regardless of the level – we set appropriate title tags for all of the pages. Even if you are not engaging in a specific search engine optimization plan, having...