Reaching an audience online is essential, but is that audience ideal? Via digital advertising, you can get noticed by specific clients whether they are searching online for a lawyer, browsing social media and news sites, or simply checking their email.
Our go-to digital advertising mechanism is Google Adwords. As with most of our lawyer marketing services, we discuss your digital advertising strategy prior to execution. We consider your target market, message and budget and then design a pay-per-click (PPC) advertisement accordingly. This eliminates any resource wasted on broadcasting your law firm to an irrelevant audience.
At the forefront of any digital marketing campaign is search engine marketing and Pay-Per-Click advertisement. Via our elite digital advertising service, we offer an array of methods catered to increase your website’s visibility on a search engine results page (SERP). By doing so, our mission is to increase your traffic and foster an image of trust and authority amongst your clients.
We are the elite in digital marketing for lawyers, and our digital advertising division solidifies this statement. Our strategies have been developed through experience, ensuring that they are fool-proof. We work closely with you during the implementation of our digital advertising strategies so that you are kept up to speed with every step.
You can definitely manage your own advertising campaign. However without the help of an expert, the results will not be worth the time and effort it costs you.
We utilize Google Adwords for our campaigns, and this includes to different fees. One is paid to Google directly from your credit card per every click your advertisement gets, and the other is paid to our SEM team for strategically optimizing your digital advertising campaign.
Google uses intelligent programs to detect fraud and monitor strange click activity from recurring IP addresses. If fraudulent clicks do take place, the cost you incur for each click is refunded.
Using analytics programmed to observe what your target audience does on your website, we can determine the number of leads your campaign generates, its rate of conversion and cost per lead. The analysis of this data serves as an evaluation of your SEM campaign performance and your ROI.
Once we activate your campaign, Google usually displays it within a few hours.