15 Oct A CAUTIONARY TALE FOR LAW FIRMS: WHEN BRANDING GOES WRONG … REALLY REALLY WRONG!
Have you heard the one about the rebrand that resulted in comparisons between the big four accounting firms and the adult-themed men’s magazine? Surely you have. No? [caption id="attachment_18047" align="aligncenter" width="612"] [/caption] When Ernst & Young hired their Branding Agency, London based BrandPie, I’m sure that they...