Website Design

We all know the importance of having a well-structured website. But simply having the site up and running is not enough. Regularly updating and maintaining your site is crucial to ensuring that your site is running at full capacity. [caption id="attachment_18215" align="aligncenter" width="612"]  [/caption] Just like cars,...

[caption id="attachment_18209" align="aligncenter" width="612"]  [/caption] What should you do with alternate domain names? Have you purchased not just one domain, but multiple domains, perhaps even hundreds? Maybe you have the best direct match domain ever – yourcity-injury-lawyer.com or something even snazzier. Perhaps you want to take advantage...

[caption id="attachment_18206" align="aligncenter" width="300"]  [/caption] Take Advantage of You Thank You & Confirmation Pages You have now received a contact form, great!  Did you use the opportunity to help impress your potential client?  Or did you simply state: “Thank you for contacting our firm, we will be in...

Thought-leader and legal marketing expert Molly Porter wrote about the curated blogging platform that LinkedIn introduced to spotlight industry thought-leaders and how that may have a profound effect on law firm content marketing strategies. One provocative idea that she shares is that LinkedIn’s changes may eventually...

The term “ping-pong effect" describes a website behavior that moves visitors away from the attorney-bio or practice area and to some other section of the website (like the “publications” section). Here’s how it occurs: Someone visits an attorney’s bio, or a practice area section, to...

You may have heard chatter in the marketing world about a Google My Business feature called “Google My Business Posts.” But what are these posts? Should you be using them? Is there any benefit? [caption id="attachment_18158" align="aligncenter" width="612"]  [/caption] The short answer is: heck, yes! If we’re...

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