[caption id="attachment_18209" align="aligncenter" width="612"] [/caption] What should you do with alternate domain names? Have you purchased not just one domain, but multiple domains, perhaps even hundreds? Maybe you have the best direct match domain ever – yourcity-injury-lawyer.com or something even snazzier. Perhaps you want to take advantage...
[caption id="attachment_18206" align="aligncenter" width="300"] [/caption] Take Advantage of You Thank You & Confirmation Pages You have now received a contact form, great! Did you use the opportunity to help impress your potential client? Or did you simply state: “Thank you for contacting our firm, we will be in...
Create the Ideal Practice Area Pages for Your Firm Practice area pages present a valuable opportunity to speak to your potential clients about what you do, why you do it, and how you can help them. A well-designed practice area page will help you to connect...
Content migration is the prime opportunity to reorganize and restructure content from an old website, but it can be a daunting task. Before performing the actual migration, it is useful to conduct an audit of the site’s existing content. This audit allows you to see...
Every day, we are exposed to thousands of brands, but what makes any of them memorable? Often, we’re unaware of the impact that the constant barrage of brands has on us until we realize that we can identify a brand simply by color, jingle, sign,...
[caption id="attachment_18167" align="aligncenter" width="612"] [/caption] Getting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader, and attract clients. However, you may not have the time to cultivate relationships with the press or...
You may have heard chatter in the marketing world about a Google My Business feature called “Google My Business Posts.” But what are these posts? Should you be using them? Is there any benefit? [caption id="attachment_18158" align="aligncenter" width="612"] [/caption] The short answer is: heck, yes! If we’re...
The home page of a law firm's website is arguably one of the most important. Learn about how to write a homepage that is engaging, substantive, and original. Be sure to include not only marketing language, but ways in which your firm is unique as...
Did you know that the ‘about us’ page is typically the most visited interior page for any small business website? That’s right, company stories are not just for tech start-ups. Every business, no matter how big or small, needs to tell a story on their website....
A press release is an effective way to gain free publicity and drive traffic to your website. A well-crafted press release can increase your visibility on the web, attract media attention, and reach potential clients. Below are a few guidelines for writing a law firm...