As in any industry, Internet marketing companies have a tendency to throw around terms and acronyms without explaining them. A common phrase used among SEO companies is link building. While everyone working for an SEO company is familiar with the meaning, many of our clients...
Website redesigns: When should SEO begin? One of the most common questions we get asked when we are taking over a law firm marketing campaign where we are doing a site redesign is “When should I start SEO?” It’s an important question to ask in order...
[caption id="attachment_18370" align="aligncenter" width="612"] [/caption] We get a lot of questions from prospective clients wondering how long SEO will take. That’s a smart question to ask and one you should know the answer to so that your expectations are in line with what is realistic. According...
There are few things more important to the livelihood of a law firm (or any business) than generating new revenue. Whether you are a sole practitioner, small to medium-sized firm, or a large firm, in order to be profitable you need new cases coming inconsistently....
Learn how to make your legal website or blog rank higher in Google and other search engines. Having high-quality, original content is one of the most important components of a strong SEO strategy, but don't neglect some of these other points that can help the...
One misconception I really came across relates to using Google Search Console data to assess a firm’s local pack visibility. Put simply, some folks are misunderstanding local impression sharing based on Search Console data. Here’s how it happens. [caption id="attachment_18322" align="aligncenter" width="612"] [/caption] First, the local SEO...
This is actually a terrible question. However, it showed up in an AdWords search query report so someone is wondering. And if one person is wondering, well, more than one person is wondering. So, here are a few things to think about. [caption id="attachment_18318" align="aligncenter" width="612"]...
I see this question all of the time. Unfortunately, there is no shortage of lousy law firm SEO and PPC work going around. But it’s not all agencies (more on that later). I won’t rehash all of my thoughts about how to hire a law...
Blogging. It’s your New Year’s resolution. Again. You know you should do it, but really, who has the time? You do. Or at least you will. Take advantage of the content creation tools discussed here, and you will save time and boost content quality. [caption id="attachment_18291"...
You may hear a lot of jargon about website analytics tossed around and wonder if they are 1) worth your time and 2) instruments you can use without having to go back to school for another advanced degree. The response is yes to both. Website...