Law Firm Website Content

[caption id="attachment_18206" align="aligncenter" width="300"]  [/caption] Take Advantage of You Thank You & Confirmation Pages You have now received a contact form, great!  Did you use the opportunity to help impress your potential client?  Or did you simply state: “Thank you for contacting our firm, we will be in...

Thought-leader and legal marketing expert Molly Porter wrote about the curated blogging platform that LinkedIn introduced to spotlight industry thought-leaders and how that may have a profound effect on law firm content marketing strategies. One provocative idea that she shares is that LinkedIn’s changes may eventually...

The term “ping-pong effect" describes a website behavior that moves visitors away from the attorney-bio or practice area and to some other section of the website (like the “publications” section). Here’s how it occurs: Someone visits an attorney’s bio, or a practice area section, to...

You may have heard chatter in the marketing world about a Google My Business feature called “Google My Business Posts.” But what are these posts? Should you be using them? Is there any benefit? [caption id="attachment_18158" align="aligncenter" width="612"]  [/caption] The short answer is: heck, yes! If we’re...

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