Great photography on your website can improve your business’s reach, reputation, and revenue. It’s just another way you can use a small business website to help you be a better business. We’re going to show you ways to find great photography for your business at...
Nothing makes a site more eye-catching, award-winning, and conversion-worthy than pristine photos of you and your team. Sites like westcoasttriallawyers.com and ylaw.com utilize striking custom imagery that immediately draws the viewer in and complements the site design, but the homepage isn’t all that matters. If...
You likely won’t receive all positive reviews and testimonials. Especially in the legal industry where there are so many places clients (or non-clients) can leave negative comments and low ratings. You normally can’t delete these comments, but there are ways to combat negative reviews posted...
[caption id="attachment_18353" align="aligncenter" width="612"] [/caption] The Branding Dilemma Every law firm faces the exact same dilemma— how can your brand stand out when you’re perceived as offering the exact same services as your competitors? Imagine that you’re attending a gala when you happen to notice a striking stranger...
Building your brand involves time and energy, and should focus on the core values of your firm. These can be found by interviews with key personnel and clients, along with looking at the goals of the firm’s founders. This should take you in the right...
If you received a negative Google review and are wondering, now what do I do? This four-step guide will outline what to do and what review elements actually matter. We will provide step by step instructions on exactly how to combat negative Google reviews through...
[caption id="attachment_18306" align="aligncenter" width="612"] [/caption] Managing Stress to Balance Your Life Public relations professionals continue to find their roles ranked among the most stressful careers in America. Any PR pro will tell you that has to do with the rapidly changing media landscape, juggling demanding needs, meeting...
If you have worked on a website overhaul or even a refresh, you know that you face many challenges, including hiring vendors, getting the firm’s key players on board, and obtaining approval of the overall design and agreement on functionality. We know that, from looking...
[caption id="attachment_18300" align="aligncenter" width="612"] [/caption] Discuss Website Photography Early Your website photography is something you should think about at the very start of the design process. At the latest, we like to address this topic in creative planning. The type of imagery you use has a big...
Although it may be tempting to try to implement some of the latest flashy design elements on your website, doing so could have the unintended effect of slowing down your website and thus negatively affecting your SEO. In this post, we describe five popular elements...