Humanization and storytelling are two successful marketing concepts. While many people assume these are new strategies, they are not. The art of relating to people and telling stories has been around since the beginning of time. [caption id="attachment_18227" align="aligncenter" width="612"] [/caption] What is a new concept is...
We entered a new age in which simple, unfiltered communication dominates. Everyday blogs, comments, and frank reviews on various social media sites make the difference. They have strong opinions, and they can be expressed far and wide. If lawyers and law firms want to remain...
Lawyers who already use lawyers' directories to introduce themselves to a wider audience have already taken a step further. With a little time and effort, lawyers can use these online directories much more by updating their profiles with some simple details to improve their exposure...
Blogs are interesting windows on their writers' personalities. Some of them have names of facts, such as the Antitrust and Competition Policy Blog. No major mystery what the blog will discuss. And not unusually,...
We are mostly approached by law firms to help them to create a slogan for their businesses. We enjoy working with firms in this sector because it needs a profound understanding of their markets, competitors, and clients. Description Outside Services Often, businesses have taglines that are very...
How can you show the business that it is a top recruitment prospect? One word: Personalization. Fortunately, this isn't that hard to do. The Message for Yourself Content Colleges and universities continually use customized content as a powerful tool for linking potential students. Personalization extends similarly to...
Your site's bio pages are valuable property. Users are more likely to visit them to face the person they correspond with and are more often than not one of the website's most visited sites. Below is a template that we share with clients to help them...
Google Post has been completely incorporated into the Google My Business network, giving companies the ability to influence Google's business understanding, potentially extend their scope and maximize visibility through placements in search results. Google My Business functionality can be beneficial at the rate of conversion. If...
For a good reason, everyone's talking about content marketing. 88% of marketers contribute to leading and encouraging content, growing revenue, and promising brand recognition....