08 Oct 12 Reasons Why Lawyers/Law Firms Must Have A Website!
Our aim in this blog is to reassure you that, for many reasons, a website should be a necessary component in the arsenal of your law firm.
If you’re starting a practice, a small law firm, or continuing your practice and feel it’s time to update your practice with a new website; then you’re probably wondering whether you should have a website for your law firm. Although many agree that making a website in today’s world is essential, you may or may not have the same mentality. If you’re interested, hopefully, you’ll discover something new that you’re going to consider integrating into your current or upcoming website.
1. It Becomes Easier For Clients To Find Your Law Firm
And if people already know about your firm, they would probably test you online before calling you via referral or advertisement. Some people might consider it unreal, but that’s what the modern generation does.
One of our clients ran a TV commercial for personal injury cases in January and February 2019. The TV advertisement had a call and a telephone number, but a sharp rise was noticed on the website. The 11 intakes of injury that have seen business, been checked for Google or Bing law firm, and have completed a form on the site.
This is reasonable; people typically don’t have time to save a telephone number or website address from a television advertisement. Instead, you can recall the brand name and ‘Find it’ if it is relevant or not.
2. It Is A Tool For Communication
Clients, business associates, and others may need to visit your website to collect some vital information, including an email address, telephone number, mailing address, or office address. You may update or upgrade necessary details at any time as you own and manage this online piece of property, and it is essential for your practice.
3. It Helps You Develop Credibility & Trust
Since the Internet is just a few decades old, it evolved quickly, and the way we use it has also changed in our everyday lives. At a very fundamental level, the existence of a simple website has created credibility.
74% of clients visit the website of a law firm to take action, the National Law Review reports. That’s nearly three-fourths.
When you have no law firm website, you are likely to be losing a chunk of the online client base. Nevertheless, a website is just how you can rely on potential clients to build reputation and trust. It is essential to have a new, well-built website that offers crisp, professional images. The modern version of a CV or curriculum vitae is equivalent to a law firm website, and expert practitioners included.
Building trust is important by developing a mobile-friendly website with relatively new templates and posting current pictures of the lawyers and team members. You will find that’s the case only by browsing the websites of your competitors.
4. It Is Essential For Any Online Marketing
If you intend to do some online marketing, a website is vital to the marketing and sales funnel of your law firm.
- PPC and Online Advertising
Most of the online ads fall under the PPC (pay-per-click) category. That means you only pay if people click on your ads. If anyone clicks on an online ad, they would probably need to go to some website. It may be necessary to keep this choice open, whether you intend to advertise online or not.
- Social Media
Social media sites, like Facebook, YouTube, Instagram, and others, are also a common way of marketing your law firm. If you are marketing in or expect that your firm will be marketing on one of these sites, it is essential to link a website to your law firm’s online profiles. This means that visitors, fans, and supporters can get a look at the social content you post and publish on your blog.
- SEO and Blogging
You’ll need a place to host this content if you intend to blog or post articles online to help attract new potential clients—no better place than your website. People tend to look for facts and responses to their legal problems every day. Organic search engine traffic draws new clients and creates the reputation of your law firm online.
5. Explain Your Practice Areas
The website will convey to your clients, whether you are an all-in-one law firm or whether you concentrate on one or more practice areas. If they learn about your firm or are looking for a lawyer online, this can be important for people. We should be able to determine quickly when we land on their site whether you are an advocate or a firm that may or may not support them with their issue. This will increase the likelihood that future clients you are looking to draw may receive a mail or telephone call.
6. Not All Clients Like To Call
For most client-facing lawyers (i.e., dealing with individuals rather than companies), telephone calls are usually pursued. This is the fastest way to quantify and turn the leads into client intakes. It is nice to have a primary target (e.g., phone call, email) for your marketing. Yet not everyone is going to want to take the first action they want.
With a backup form, email address, or live chatbox on your website, you can extend your clients’ choices to reach you without having to call you. Many individuals are reluctant or may want to exercise discretion due to the complexity of their legal situation. A website allows you to discuss multiple communication modes and interactions with clients and prospects. This allows you to transform and increase the number of leads each month.
7. 24/7/365 Selling Platform.
Except for your website, we all have a life outside of jobs. The site works 24 hours a day, always there, ready to meet you and welcome new clients who will visit you online.
The previous explanation is intentionally pursued. A website allows multiple communication modes, including, as stated above, e-mails and form submissions. We performed a report on when transitions and lead forms occurred, and we found that the maximum working hours were 6 to 8 p.m. For several law firms, this means that nobody is around to answer telephones after business hours. Around 2 p.m. and midnight, there were over 73% of all submissions.
Whenever people can act, the website is functioning properly. After you, your team members and paralegals went home for the day. Your website is open every day around the clock and helps to create more leads and values.
8. You Can Monitor Your Firm’s Efficiency & Performance
Google Analytics is a data analysis tool that you can set up on your website. It will track your site anonymously, irrespective of how people find your website. You may calculate the value of a lead or an action taken on your website by weighing the dollar. What sums you allocate to other tasks is entirely up to you.
Different values are depending on the goals in the analytics for the picture above. The most important is telephone calls and form submissions tracked on the analytical site, accompanied by email buttons and people visiting the contact us page.
Track Marketing and Ad Campaigns
You can calculate ROI for virtually any marketing strategy you can imagine, whether online or offline when set up correctly. You can figure out what worked and what didn’t when it’s time for your monthly or quarterly marketing review. Information is collected and stored on websites so that historical data can be accessed.
Suppose you run YellowPages and your national TV network advertising campaigns. You may create unique tracking codes for your campaigns or segment your traffic for these sources as a webmaster or analytics professional. Although the data are not perfect, it gives you a clear understanding of these investments’ success.
You will experience analytics monitoring on your website when you’re familiar with your marketing, and crunch numbers in other areas of your practice. You can customize reports to display actionable data and show the marketing efforts that are not working. The latter split reveals how much interest the entire cycle produces with traffic demand-based disturbances by:
- Smartphones and internet
- Campaigns for paid traffic
- Organic Traffic (Brand and SEO driven)
Complementing The Website’s Importance
By now I hope you can see a range of paths, marketing, and promotional activities and return to your website. As a consequence, you can see the benefit from each source and as a whole of your website. You can be assured that your investment in the website is vital to your legal practice once you witness this yourself.
9. Qualify, Educate & Inform Ideal Clients
It has been listed in several other instances, but I think it deserves its description with a little more explanation.
The internet is probably the most significant technical breakthrough our species has ever made (so far). You can use a search engine such as Bing, Google, and free search platforms to discover virtually any subject. Most of them use it even until they purchase or save. We study and research before getting a new phone, television, house, shopping, or to look for a lawyer.
If your marketing strategy is used correctly, the use of a website can be a fantastic tool. There are several types of online marketing, from PPC advertising to blogging, as we described earlier. Answering legal questions and offering your target clients the legal details on your site will help build trust, educate, and test your clients before they come in.
10. Advertise & Promote Your Value Proposition
A critical component in the marketing of a law firm allows a strategic analysis and knows what the law firm can or can’t deliver. It is known as the appraisal strategy and separates you from other law firms and DIY legal solutions.
Your website is the perfect platform to advertise your value proposition, as mentioned before, your website is your 24/7 salesman. Promoting this message on the homepage can make the difference between attracting the right clients and not.
11. Helps To Build Awareness
Most lawyers have heard about top-of-the-line publicity, or brand awareness is critical. To get your message and brand out there, mass broadcast advertisement is critical. Nonetheless, people visiting your website are part of these categories and are much more likely to be on the market for lawyers (now or soon).
The popularity of your brand on your website gives your viewer perceptions and touchpoints about your brand. Make sure it is simple, well-shown, and gives the guests a lasting impression.
12. It Is Your Law Firm’s Asset
In the end, a website should be treated as an advantage for your legal practice. If you take into account the potential value for your law firm that can be generated by a website and invest appropriately in the above-described points, it is truly advantageous. This will increase your stake in succession planning if you own or have an interest in the firm, as your firm has a powerful marketing instrument.
This blog has been prepared based on interviewing hundreds of lawyers and listening to the clients/law firms that we served.
We can help you overcome all the digital marketing obstacles you’re facing and help you develop the perfect website to rank higher on google search results, which will eventually generate more leads. Discover more about developing the perfect website by simply emailing us. Feel free to email any queries to your digital marketing needs and we will answer them for free. Our email address: email@example.com.