15 Oct 10 Pages You Must Have On Your Law Firm Website
If you want to create a visual site that creates many leads, part of the solution is to add pages that give your audience the most important material. This is a 10-page list that you can’t forget.
- Home Page
It would help if you had a homepage which does a lot of important things, whether you are a large international law firm or a solo lawyer:
- Communicates precisely what you do and the advantages that you offer easily and succinctly
- Takes attention to attractive pictures
- Establishes reputation instantly
- Describes the programs
- Encourage your visitor to continue
- Help tourists find answers to their questions
- Provides a simple and productive way to reach you
- Is readable and clear
If you can go through your homepage and are pleased that each of the above components has been ticked off, you must check it and make changes.
- About Law Firm/About Us
About us, the page is the place to share a bit about why you and your law firm are in business.
This is the place to add individuality and character to your business and put your human face on it. Don’t forget that many people will deal with the law as a bullying career.
When you search your About Us page, you are looking for details to help you feel secure in moving further. Don’t be tempted to turn it into another sales page.
Call for action, yes, but you and your business story should be the subject of the copy, how you’ve developed a reputation over the years, and how you meet the demands of your target audience.
- Biographies of Lawyers
People would like to know who they are dealing with similar value to your law firm website.
This applies to all firms, but you need to represent your lawyers’ integrity and excellent records in the sensitive areas of law where confidence and privacy concerns are of prime importance.
This is a perfect place to develop trust and reputation and persuade your guests to be cared for.
TIP: provide each lawyer’s professional headshot.
- Practice Area Pages Field
Your unique field of practice pages provides more information on your services. You may have a different heading in your main menu of this sort.
Each field of practice should have a special page, which will detail the services you offer and provide details that will help address your visitors’ most important questions in this area of law.
- Pages of Sub-Practice Area
Many fields of law are very specialized, and your areas of practice can be divided into sub-practices.
For example, impaired individuals may be subdivided into Inability or Refusal and driving over .08 in criminal defense.
Each sub-practice area should have separate pages like its ‘parent’ practice area. This is important to your audience and for SEO for their navigability and relevance – it allows using those keyword phrases you are targeting.
You need pages on your website that show your experience and address visitor questions if you are practicing bankruptcy law in Minnesota or international business law worldwide.
In contrast to what we have already discussed, there are other ways to do this.
This example of Kain & Scott includes, for example, a library of articles on its blog on its legal area:
White & Case comment and provide insights into the latest news:
Another way is to provide tools for uploading as well as papers and other media:
- Contact Us Page.
On every page of your site, your contact details should be prominent. Include, however, a separate Contact Us page that contains all the relevant information in one location.
This should be compatible with all your account social media, Google My Business and directory listings, and your site: choose a consistent format for address, telephone number, email addresses, and so on. Include embedded Google maps to show your exact location.
- Testimonials and ratings
We have already stated our reputation. The establishment of immediate credibility with your target audience is so critical. Testimonials are an outstanding way of doing this: Video evidence can be far more powerful than written evidence.
- Case Study
Another excellent way to develop credibility on your website is by case studies. These show results – that is just what your target audience needs to see when they land on your platform.
Visitors always want to know good things about the law firm they choose and want to make sure that they are in the best possible hands – and this helps tremendously if they can show them an existing record of performance.
Do you have all these pages on your website? Congratulations!
If not, note that your website must continually evolve; improvements or enhancements to enhance your user experience are never too late. In return, the website is more likely to transform visitors into potential customers.