10 Helpful Tips To Increase Your Law Firm Website Load Speed

10 Helpful Tips To Increase Your Law Firm Website Load Speed

This article will explore the advantages of a faster website, helpful tips for optimizing your website load speed, and common speed testing tools. It may sound surprising, but mobile devices by search engine usage now exceed the desktop. It is also much more important to ensure that your website is loaded fast as mobile Internet connections are often slower than laptops.

Faster Loading Website Benefits

  1. Happier visitors and more conversions – People are impatient and quickly need information. Your website must meet your needs. Besides, happy guests appear to linger longer and potentially result in further conversions on your website.
  2. Reduced bounce and drop-off rates – studies have shown that loads on your website will greatly increase the number of visitors who do not leave your site.
  3. Mobile ranking benefits from Google: Mobile site speed is now being incorporated as a mobile search ranking element. If you have a slow website, Google is less likely to display your search results on your web page.


Speed Improvement Checklist of Website

  1. Quality Hosting Platform: It is critical not to skimp on your website’s monthly hosting services. This makes a difference in the pace of the web. A quick Web host has specialized servers that are not easily overwhelmed and can faster support your visitors’ content. They also offer specialized server caching solutions. As hosts of convenience, we suggest WPEngine (for WordPress sites) and Liquid Network.
  2. Compress all images – Use instruments like TinyPNG to ensure that the website images are compressed as small as possible and that a high-quality image is preserved. We were amazed at the amount of data you can save by compressing large images of high quality. The less data your website needs to load, the quicker the site.
  3. Redirects minimization – If you load a script or file from your website, it should not be appropriate to redirect it to another URL before its final destination. Needed redirects put more stress on the server. Also, the time taken for redirecting is added and leads overall to a slower site. It is best when all scripts and/or files display the right URL without being redirected.
  4. Caching of your browser – Adding the caching codes to yours.htaccess file (typical for Apache Server sites), which informs browsers to “know” already loaded tools. As a consequence, the browser needs to retrieve the resource that results in a quicker loaded website.
  5. Avoid bad requests – All scripts and files loaded on your site should function correctly. The only way to prevent wasted server requests that can lead to slower load time is to load working scripts and files.
  6. Serve scaled images – All images loaded on your website should be reduced to the correct display size. Loading a picture that is larger than required is bad practice. The bigger the picture, the more details you need to download. Ensuring that you load the right image size is helpful for your site pace.
  7. Lazy loading images – Images loaded below the fold and not available to the user should be deferred to be loaded later. There is no need to load pictures until a visitor sees them, which also helps increase the web speed and fully reduces the number of requests needed to display on your site.
  8. Minify CSS, HTML & JavaScript – The same can be done with your CSS, HTML, and JavaScript files, much like compressing your photos. Minifying eliminates all unneeded spaces and line breaks from the file and decreases its total size. The less data your website needs to load, the quicker it is displayed.
  9. Don’t use a WordPress theme template – WordPress theme templates are usually full of scripts and files containing all features. However, if you do not use the subject as fully as you can, it adds needless extra data weight to your website and slows down stuff. While the cost of a custom website is higher, the code is more effective and optimized. This helps with happy guests, lower bounce rates, and higher conversion rates in the long term.
  10. WordPress plugins – you should be wary of introducing WordPress plugins to your website in a way close to WordPress. These plugins can also bloat the website by adding redundant code that can be performed better by adding features without a plugin. You should also uninstall any unused plugins as a good housekeeping practice over time. Over time, website needs can change, and certain WordPress plugins may no longer be used or needed.


Common Tools for Speed Testing

Below are the methods we use at PaperStreet for speed checking. We prefer to use a mix of all three because they all monitor slightly different areas and provide several enhancements to your web.

  1. Pingdom.com
  2. GTmetrix.com
  3. Webpagetest.org


Is There Any Question or Feedback?

If this blog post helped you find workable changes for your website, we would be pleased to hear your feedback. Furthermore, please leave a comment if you have problems, and we will do our best to help you find a solution.



We can help you overcome all the digital marketing obstacles you’re facing and help you develop the perfect website to rank higher on google search results, eventually generating more leads. Discover more about developing the perfect website by simply emailing us. 

Feel free to email any queries to your digital marketing needs, and we will answer it for free. Our email address: info@acelegalmarketing.com.


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