13 Oct 10 Major Reasons Why Lawyers & Law Firms Should use WordPress for Their Websites
For almost every aspect of your website, you have several options. But one major decision should be easy: which platform to build your website.
Although there are other alternatives, there are reasons why WordPress is the most popular site and is said to have 28% Internet strength!
About 15 million websites use the platform and have around 50-60% of the overall Content Management System (CMS) market.
So, it’s not just lawyers making WordPress their option site.
While it may have begun for single users and small companies, it now has massive websites.
WordPress not only offers you an eye-catching website that provides an excellent user experience; it also helps make your website more accessible, with built-in SEO capable of generating leads for your company.
Let’s look at why WordPress became so famous. After that, we’ll get into the ten big reasons you can use it…
WordPress is distinct from when it launched in 2003. It was then designed to support blogging, allowing content publishing quickly and easily.
Building a website in 2003 required considerable expertise. WordPress helped change things with a website that had one thing at heart: ease of use.
It is open-source software in PHP coding language. To use that, you don’t need to know the technical stuff – that’s WordPress’s point! You don’t need a computer science Ph.D. degree to use it.
Since 2017 WordPress has been used for blogs and websites in 120 languages, providing a wide variety of highly customizable themes and templates. You can personalize your website from start to finish.
TIP: Themeforest will help choose the WordPress theme that best fits your needs. Before buying your theme, you can read reviews to see the themes that sell most.
Paid and premium business versions of WordPress provide more features.
All WordPress versions allow users to build their own unique website feel from simple interfaces and plugins. All the technical stuff is ‘invisibly’ in the context.
This was and is a godsend to lawyers and other practitioners who typically have little technical expertise.
Other choices, of course. Of those, Drupal and Joomla are among the most common but still dwarfed by WordPress use.
According to 2014 results, 50 percent of US users prefer WordPress, with Drupal three times less at 17 percent and Joomla only 6.44 percent.
Law firm websites typically do not need the form of e-commerce features enjoyed by Joomla users or the complex content-driven websites Drupal provides.
Weebly, Wix, and Squarespace are other alternatives, but they are more suited for lawyers finding elementary ‘calling card’ websites. WordPress provides much more flexibility, a better user interface, and a more professional environment tailored to law firms.
Now you know some WordPress history, there are ten big reasons you should use it for your law firm …
- Off-the-shelf but highly customizable
With WordPress, you get both worlds.
Its wide variety of themes makes it an ‘off-the-shelf’ solution that lets you get a website going quickly, conveniently, and affordably. But its vast array of plugins (more in point 6 below) also make it highly customizable.
A whole industry emerged around WordPress themes …
The key is to employ a web developer to design, code, configure, install, and provide ongoing management as necessary.
Your website can never be a ‘set and forget’ deal, and while WordPress is easy enough to do some of the ongoing work yourself, you might need technical hands-on technical matters. Being an attorney, how much time will you have for website matters?
- More power and fast upgrading
Just over ten years ago, when you wanted a change to your website – even fixing a copy spelling error – you had to contact your web developer.
Or at least to grasp HTML code …
And code CSS …
WordPress makes content management (CMS) simple. You can update your site, keep details accurate and up-to-date, post new content, and correct any errors you find.
Instead of using an HTML editor to code changes, you can enter the rich text visual editor’s changes. It’s essentially WYSIWYG, ‘what you see is what you’re having.’ This simplifies writing and editing material as well as writing a text.
While you need skilled web developer services, you can do much more on your own with a WordPress website.
The new Internet usage data shows:
Tablet at 4.62%
Worldwide smartphone use is increasing annually. Unless you make your website mobile-friendly, you’re losing out on the most popular website medium.
Google can also penalize you if your site isn’t mobile-friendly.
Fortunately, WordPress’s mainly mobile-friendly themes make this simple. Your site will appear transparent and readable on all mobile devices, easy to trigger call-to-action buttons, and easy to fill forms.
It’s done for you now!
You can also upload and edit content from mobile devices, as WordPress has a smartphone and tablet downloadable app.
- Continuously improving
WordPress is the world’s most successful website; it also means many people are focused on updating and improving the product.
Since 2003 there have been 32 major versions of WordPress released.
That’s over two big releases every year. Although many older versions are still supported, website owners also opt for the latest update—currently version 4.9.
Millions of people around the world support WordPress growth because it’s open source. That’s part of why WordPress hires so few relative to other big online players.
Despite the low number of staff, you are well-covered by many people continuously developing the website. Website technology evolves rapidly. By using WordPress, you have the new website developments at your disposal.
- Excellent protection
Protection is, of course, a big concern for websites of law firms. Visitors want to know that their privacy and data are private.
WordPress, since it regularly launches new versions, is one step ahead of hackers. Any possible security breaches are detected and fixed in software updates, configured to run automatically.
WordPress provides plugins to boost its functionality (see below). As a law firm, you might want to use plugins to improve your site’s security, so visitors feel more secure.
Plugins to improve your site’s security include:
Limit inaccurate login attempts
Hide URL login
Establish two-factor admin authentication
Track your WordPress dashboard
Add SSL to web
You can also retain security, of course, by ensuring you create good admin passwords – at least eight characters long and incorporating letters, numerals, and symbols – and keeping all themes and plugins up-to-date.
- Promote user experience
We’ve only listed plugins. However, it’s not just your defense that plugins can beef up.
Using the vast array of plugins available, practically every aspect of a law firm website can be personalized.
WordPress offers 52,000 free plugins.
Require an email contact form?
Need ratings added?
These plugins will make your website even more engaging, functional, and striking – improving user experience and help turn leads into clients.
You can also install ‘backend’ plugins to make running your site simpler, such as spam filters, to handle unwanted messages.
SEO plugins like Yoast are also very common (see below):
- Love search engines
WordPress’ advanced SEO tools do not guarantee that your website will rank well in Google, but they make it simpler.
Search engines love WordPress-based websites. Due to high-quality coding, logical site architectures, sitemap functionality, and easy-to-index sites, their crawlers can easily locate what they need.
Optimizing your pages to load quickly is also simple – another SEO ranking element. And if they’re still slower, you can use a plugin to speed them up:
The above-mentioned SEO plugins also help to simplify SEO’s technical side: e.g., with titles and descriptions, on-page text readability, image optimization, and optimal keyword use:
WordPress does not completely negate the need for a specialist SEO.
If, as stated, Google’s Matt Cutts uses WordPress for its own personal blog, it’s a clear example of the SEO value of using the site.
- Fast adding Content
You should know the website of your law firm’s daily, high-quality material.
This has become important for both SEO purposes and user experience.
As a website in a legal niche, prospective clients come with a wide variety of questions in their minds. Law is complicated, and your website is a perfect place to address some of the people’s key questions, complaints, and problems.
WordPress makes it easy to add posts, images, infographics, and other content.
Blog in WordPress is easy to add for free – note, the site began to support bloggers. So adding articles is really user-friendly.
In his own words:
“Parents, students. Photographers, poets. Activists, scientists. Millions on WordPress.com share their stories.
In reality, WordPress blogs are now nearly 100 million. WordPress’s user-friendliness makes it perfect for law firm websites. Here’s the ‘Add New Article’ page on WordPress:
Single login to your website and blog makes it easy to manage and organize all your content.
Posts that you want to schedule for the future and apply categories and tags to posts helps you establish a logical framework for your content, thus helping the user experience.
- Highly Scalable
Is your firm growing? WordPress grows with you.
As mentioned, some of the largest websites use WordPress; but they also look after the little guys.
WordPress is highly scalable, supporting several or a hundred pages without affecting performance.
A lone lawyer can create a massive site full of fascinating content, which is more successful than a big law firm with a basic ‘calling card’ website offering little interactivity.
Most law firms would need 10 to 50 pages, but you can decide! And as you grow as a corporation, you manage who can access what by granting different access levels and editing rights.
- Sustainable Society
In case of a technical difficulty with your site when using WordPress, someone among the multi-million users out there would have the same problem, making it easy to find solutions.
This builds a lively fellow WordPressers support group. Since it’s open-source, the platform also has a collective feel that isn’t present with commercial players.
Many platforms have arisen to support beginners and experts alike, so there are still fingertips solutions to problems.
It also means you have a lot of WordPress experts to choose from when to create your platform.
If you’ve personally fallen out with a WordPress developer, it’s hard to see why you wouldn’t use the site!
WordPress opponents can point to over-reliance on third-party plugins, which can mean you get caught out if a company unexpectedly disappears. Still, there are typically several alternatives available from the 50,000 plugins.
Some people also note that WordPress is vulnerable to hacking, but if you keep your site updated with plugins and install daily software updates, there should be no problems.
Others point to so-called ‘professionals’ coming off as expert web developers when they just created a WordPress site for their dad. Just be sure to screen whoever you recruit, and be fine.
WordPress clearly knocks most dead competition.
It provides the user interface, user experience, SEO, service, and scalability that lawyers (and many other professionals) need.
Add the cost-effectiveness of using WordPress (it can even be FREE to set up) and the large pool of WordPress-enabled web developers to help you set up and manage your site, and it’s even more enticing.
Overall, it’s an open and shut case: WordPress is a clear platform option for law firm websites.